Enterprise B2B Demand Gen & ABM Lead

CI&T; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive Salary

Generous vacation days

Unlimited sick time

Health & dental benefits starting day

Profit-sharing distribution

Retirement match

Paid parental leave

Career advisor

Job summary

CI&T is seeking a B2B Demand Generation Manager to lead marketing planning and pipeline generation across priority industries in North America. You will partner with sales and industry leadership to define go‑to‑market priorities, identify target accounts, and activate demand generation and ABM programs that engage enterprise buyers.

This high‑visibility role blends strategic planning with hands‑on execution to deliver measurable pipeline impact and revenue growth across multiple channels.

Qualifications

• 5–8 years of B2B demand generation, growth, or vertical marketing experience in tech or services.
• Proven track record driving pipeline in enterprise or complex sales environments.
• Experience with ABM and integrated campaigns.
• Strong collaboration with sales and leadership.

Responsibilities

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals.
• Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team.
• Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline.
• Partner with sales to define target accounts, buying groups, and engagement strategies.
• Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing.
• Drive account engagement strategies for priority accounts and verticals.
• Ensure end-to-end campaign execution, from planning through lead flow and conversion.
• Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue.
• Analyze performance and continuously optimize campaigns using data and insights.
• Collaborate closely with Marketing Operations on lead management, attribution, and reporting.
• Support high-impact industry events, executive programs, and field marketing initiatives.
• Manage and mentor team members and coordinate cross-functional contributors.
• Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices.
• Track budgets, manage expenses, and oversee vendor coordination.

Skills

B2B Demand Generation

ABM

Campaign Execution

Pipeline Growth

Stakeholder Management

Cross-functional Collaboration

Leadership

Job description

CI&T is seeking a B2B Demand Generation Manager to lead marketing planning and pipeline generation across priority industries in North America. You will partner with sales and industry leadership to define go‑to‑market priorities, identify target accounts, and activate demand generation and ABM programs that engage enterprise buyers.

This high‑visibility role blends strategic planning with hands‑on execution to deliver measurable pipeline impact and revenue growth across multiple channels.