Industrial B2B Marketing Coordinator — Campaigns & Events

JM Test Systems, LLC.; Baton Rouge (LA); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA with employer contribution

Paid time off and holidays

401(k) retirement plan with company‑m8

Company-paid life insurance

Training and development opportunities

Growth opportunities within JM Test

Job summary

JM Test Systems, LLC. seeks a Marketing Coordinator to tell our story and generate demand for equipment sales, rental, calibration, and safety services.

You’ll execute multi-channel campaigns, from email to web content, SEO, and tradeshows, and track performance using GA4, CRM, and call data. Based at our Baton Rouge headquarters, you’ll own day-to-day marketing operations: tradeshow logistics, promotional inventory, sales collateral, and requests from the sales team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 2+ years of marketing experience, including supporting tradeshows or field sales teams.
• Strong writing skills and ability to make technical concepts clear for customers.
• Experience with email marketing platforms (Klaviyo or similar), CRM data, GA4, and basic SEO.
• Proficiency with Microsoft 365, including PowerPoint and Excel, and basic design skills in Canva or Adobe Creative Suite.
• Organized and detail-oriented, able to manage multiple campaigns and deadlines.
• Preferred: experience marketing to industrial/utility/energy customers; familiarity with WooCommerce/WordPress.

Responsibilities

• Create content that connects across web, emails, case studies, spec sheets, and social posts for industrial buyers.
• Run email campaigns with segmentation and automation in Klaviyo by customer type and product line.
• Support website, landing pages, SEO, and paid campaigns to generate leads.
• Track campaign data (GA4, CRM, CallRail) and provide actionable recommendations.
• Plan and execute tradeshows, conferences, and webinars with logistics and follow-up.
• Collaborate with Sales to align messaging and keep collateral current.
• Manage promotional items and inventory and maintain brand consistency.

Skills

Content writing

Email marketing

CRM data

GA4 analytics

SEO basics

PowerPoint

Excel

Adobe Creative Suite

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

GA4

WordPress

WooCommerce

Canva

Adobe Creative Suite

Job description

JM Test Systems, LLC. seeks a Marketing Coordinator to tell our story and generate demand for equipment sales, rental, calibration, and safety services.

You’ll execute multi-channel campaigns, from email to web content, SEO, and tradeshows, and track performance using GA4, CRM, and call data. Based at our Baton Rouge headquarters, you’ll own day-to-day marketing operations: tradeshow logistics, promotional inventory, sales collateral, and requests from the sales team.