B2B Marketing Campaign Lead - Industrial Tech

Yokogawa; Newnan (GA); Sur place; USD 70 000 - 100 000; Plein temps

Résumé du poste

Yokogawa seeks a proactive Marketing Campaign professional in Newnan, GA to lead integrated campaigns for industrial automation products and services. You will translate strategic objectives into detailed activities, manage multiple channels, and coordinate content, events, and digital assets.

You will collaborate with Product, Industry, and Digital Marketing teams, localizing global content for North America while ensuring quality and consistency across all touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field.
• 3+ years of B2B marketing experience.
• Experience executing integrated marketing campaigns across multiple channels.
• Experience managing marketing projects with multiple stakeholders and tight deadlines.

Responsabilités

• Execute integrated marketing campaigns for Yokogawa Industrial Automation products, systems, software, and technologies.
• Translate strategic campaign objectives into detailed marketing activities, content requirements, timelines, and deliverables.
• Implement campaigns across multiple channels: content, website, social media, digital advertising, webinars, and email.
• Create assets and nurture programs; support sales enablement collateral.
• Ensure messaging, branding, and customer experience across all campaign touchpoints.
• Convert campaign strategies into actionable work plans and tasks.
• Manage projects using Monday.com and track deadlines with stakeholders.
• Identify risks and coordinate resources to ensure on-time delivery.
• Participate in campaign planning meetings and post-campaign evaluations.
• Localize global content for the North American market and maintain content quality.

Connaissances

Project management

Independent work

Written and verbal communication

Cross-functional collaboration

Attention to detail

Monday.com

Microsoft Office

Formation

Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field

Outils

Monday.com

Adobe Creative Cloud (Photoshop, Illustrator, InDesign)

CRM tools (Salesforce)

Website CMS

Pardot / marketing automation

Webinar platforms (ON24)

Social media management tools (Agorapulse)

Description du poste

Yokogawa seeks a proactive Marketing Campaign professional in Newnan, GA to lead integrated campaigns for industrial automation products and services. You will translate strategic objectives into detailed activities, manage multiple channels, and coordinate content, events, and digital assets.

You will collaborate with Product, Industry, and Digital Marketing teams, localizing global content for North America while ensuring quality and consistency across all touchpoints.