Marketing Coordinator

JM Test Systems, LLC.; Baton Rouge (LA); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

HSA with employer contribution

Paid time off and holidays

401(k) retirement plan with company‑m8

Company-paid life insurance

Training and development opportunities

Growth opportunities within JM Test

Job summary

JM Test Systems, LLC. seeks a Marketing Coordinator to tell our story and generate demand for equipment sales, rental, calibration, and safety services.

You’ll execute multi-channel campaigns, from email to web content, SEO, and tradeshows, and track performance using GA4, CRM, and call data. Based at our Baton Rouge headquarters, you’ll own day-to-day marketing operations: tradeshow logistics, promotional inventory, sales collateral, and requests from the sales team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 2+ years of marketing experience, including supporting tradeshows or field sales teams.
• Strong writing skills and ability to make technical concepts clear for customers.
• Experience with email marketing platforms (Klaviyo or similar), CRM data, GA4, and basic SEO.
• Proficiency with Microsoft 365, including PowerPoint and Excel, and basic design skills in Canva or Adobe Creative Suite.
• Organized and detail-oriented, able to manage multiple campaigns and deadlines.
• Preferred: experience marketing to industrial/utility/energy customers; familiarity with WooCommerce/WordPress.

Responsibilities

• Create content that connects across web, emails, case studies, spec sheets, and social posts for industrial buyers.
• Run email campaigns with segmentation and automation in Klaviyo by customer type and product line.
• Support website, landing pages, SEO, and paid campaigns to generate leads.
• Track campaign data (GA4, CRM, CallRail) and provide actionable recommendations.
• Plan and execute tradeshows, conferences, and webinars with logistics and follow-up.
• Collaborate with Sales to align messaging and keep collateral current.
• Manage promotional items and inventory and maintain brand consistency.

Skills

Content writing

Email marketing

CRM data

GA4 analytics

SEO basics

PowerPoint

Excel

Adobe Creative Suite

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

GA4

WordPress

WooCommerce

Canva

Adobe Creative Suite

Job description

About JM Test Systems

JM Test Systems is a multi-division metrology, testing, calibration, repair, electrical safety, and certification company serving industrial, utility, and energy customers across the U.S. and Canada. Through equipment sales, rental, calibration, onsite testing, and electrical safety lab services, we support the contractors, utilities, EPC firms, and OEMs that keep critical infrastructure running.

Job Summary - The Opportunity

Engineers, plant managers, and field technicians who keep critical infrastructure running rely on JM Test Systems. We're looking for a Marketing Coordinator to help tell that story and generate demand across our equipment sales, rental, calibration, onsite testing, and electrical safety services.

In this role, you will help execute multi-channel B2B campaigns, from email and web content to paid ads, SEO, and tradeshows, and track what's working using GA4, CRM, and call data. Based at our Baton Rouge headquarters and reporting to our Marketing Director, you'll also own the day-to-day operations of marketing: tradeshow logistics, promotional inventory, sales collateral, and requests from our sales team.

You'll thrive here if you enjoy both the creative and analytical sides of marketing, are curious enough to quickly learn industries like oil and gas, utilities, and chemical manufacturing, and love turning technical topics into clear, compelling content.

Key Responsibilities & Outcomes

• Create content that connects. Draft web copy, emails, case studies, spec sheets, and social posts tailored to industrial buyers, from engineers to procurement.
• Run email campaigns. Build and execute segmented email campaigns and automation flows in Klaviyo by customer type and product line.
• Grow our digital presence. Support website and WooCommerce content, landing pages, SEO, and paid campaigns on Google Ads and LinkedIn to generate leads.
• Measure and improve. Track campaign, social, GA4, CRM, and CallRail data, and turn the numbers into clear recommendations.
• Own events and tradeshows. Plan and execute tradeshows, conferences, and webinars, including logistics, lead capture, and post-show follow-up.
• Partner with Sales. Work with sales and division leaders to align messaging with field priorities and keep collateral organized and up to date.
• Keep marketing running. Manage promotional items and inventory, handle day-to-day requests, and maintain brand consistency across all materials.

What You Bring

• Required: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Required: 2+ years of marketing experience, including supporting tradeshows or field sales teams.
• Required: Strong writing skills and the ability to make technical concepts clear for customers.
• Required: Experience with email marketing platforms (Klaviyo or similar), CRM data, GA4, and basic SEO.
• Required: Proficiency with Microsoft 365, including PowerPoint and Excel, and basic design skills in Canva or Adobe Creative Suite.
• Required: Organized and detail-oriented, able to manage multiple campaigns and deadlines. Curious, intentional, and a self-starter.
• Preferred: Experience marketing to industrial, utility, energy, manufacturing, or technical/equipment customers, and familiarity with WooCommerce, WordPress, or similar CMS platforms.

Why JM Test Systems?

You’ll get hands-on experience across every part of B2B marketing, see your work directly support sales, and learn a multi-division business serving critical industries. As we grow, so will the opportunities to grow with us.

Benefits

• Medical, dental, and vision insurance
• HSA with employer contribution
• Paid time off and company holidays
• 401(k) retirement plan with company matching
• Company-paid life insurance
• Supplemental insurance policies
• Training and development opportunities
• Opportunities for continued growth within JM Test Systems

JM Test Systems is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.