Product Marketing Specialist - B2B Industrial

TRI AIR TESTING INC; Round Rock (TX); Vor Ort; USD 60.000 - 90.000; Vollzeit

Zusammenfassung

TRI Air Testing, Inc. is seeking a Product Marketing Coordinator to translate complex testing capabilities into clear, industry-specific messages and go-to-market plans.

You will own positioning, messaging, sales enablement, collateral, and competitive intelligence, partnering with sales and labs to drive growth across regulated markets. The role requires cross-functional collaboration, strong communication, and the ability to translate technical concepts into customer value.

Qualifikationen

• Bachelor’s degree in marketing, business, communications, science, engineering, or related field.
• 3–7 years of product marketing or related experience.
• Ability to translate technical concepts into clear customer-facing value.
• Strong written, verbal, analytical, project-management, and cross-functional skills.
• Experience with CRM/marketing platforms, preferably Salesforce.

Aufgaben

• Develop positioning and value propositions for multiple testing services.
• Build industry-specific messaging for regulated markets.
• Develop customer personas, buyer journeys, and use cases for decision makers.
• Create brochures, sell sheets, presentations, battle cards, and ROI tools.
• Partner with sales leadership to identify opportunities and gaps in offerings.
• Lead go-to-market plans for new services and service packages.

Kenntnisse

Technical marketing

Sales enablement

Cross-functional collaboration

Analytical thinking

Ausbildung

Bachelor’s degree in marketing, business, communications, science, engineering, or related field

Tools

Salesforce

Jobbeschreibung

TRI Air Testing, Inc. is seeking a Product Marketing Coordinator to translate complex testing capabilities into clear, industry-specific messages and go-to-market plans.

You will own positioning, messaging, sales enablement, collateral, and competitive intelligence, partnering with sales and labs to drive growth across regulated markets. The role requires cross-functional collaboration, strong communication, and the ability to translate technical concepts into customer value.