B2B Marketing Campaign Lead — Industrial Tech

Yokogawa; Sugar Land (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Yokogawa is seeking a dynamic marketing professional to drive integrated campaigns across channels for its Industrial Automation portfolio in North America. You will translate strategic objectives into content plans, timelines, and deliverables while coordinating with product, industry, and sales teams.

You will manage campaigns end-to-end, develop localization content, and optimize performance using tools like Monday.com, Pardot, Salesforce, and Adobe Creative Cloud.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field required.
• 3+ years of B2B marketing experience with integrated campaigns across channels.
• Experience coordinating marketing projects with multiple stakeholders and tight deadlines.

Responsibilities

• Execute integrated marketing campaigns for Yokogawa Industrial Automation products, systems, software, and technologies.
• Translate campaign objectives into deliverables, timelines and content requirements across channels.
• Manage projects and deadlines using Monday.com and coordinate with the Marketing Project Manager.
• Develop localized North American content in collaboration with Product and Industry Marketing Managers.
• Monitor campaign performance and optimize assets for engagement and conversion.
• Collaborate with Marketing Services, Product Marketing, Industry Marketing, Sales, and external vendors.

Skills

Campaign management

Project management

Written and verbal communication

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Tools

Monday.com

Pardot

Salesforce

Adobe Creative Cloud

Job description

Yokogawa is seeking a dynamic marketing professional to drive integrated campaigns across channels for its Industrial Automation portfolio in North America. You will translate strategic objectives into content plans, timelines, and deliverables while coordinating with product, industry, and sales teams.

You will manage campaigns end-to-end, develop localization content, and optimize performance using tools like Monday.com, Pardot, Salesforce, and Adobe Creative Cloud.