Industrial B2B Content Marketing Strategist

Mendix; United States; Sur place; USD 103 000 - 185 000; Plein temps

Résumé du poste

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling.

This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.

Qualifications

• 4+ years of B2B content marketing experience, with 2+ years in industrial or engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills for executive and business audiences.
• Ability to translate technical topics such as data pipelines, cloud architecture, observability, security into narratives.
• Strong SEO fundamentals and experience driving measurable organic growth.
• Proven ability to collaborate with subject matter experts and deliver content on schedule.
• Familiarity with data platforms, cloud technologies, and data lakehouses.

Responsabilités

• Manage content across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.
• Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
• Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.
• Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
• Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.
• Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.
• Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.
• Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.

Connaissances

B2B content marketing

Executive storytelling

SEO fundamentals

Collaboration with SMEs

Industrial/engineering audiences

Outils

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Description du poste

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling.

This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.