Industrial B2B Content Marketing Leader

Siemens AG; Toledo (OH); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG is seeking a Content Marketing Manager focused on industrial B2B audiences. You will craft narrative-driven content that translates complex data and engineering concepts into compelling stories for executives and business leaders.

Youll produce a range of assets including guides, reports, and webinars, collaborate with cross-functional teams, and drive measurable outcomes such as awareness and pipeline.

Qualifications

• 4+ years of B2B content marketing experience for industrial or engineering audiences.
• Exceptional writing, editing, and storytelling that translates technical topics for executives.
• Strong SEO fundamentals and ability to drive organic growth with content strategies.
• Proven collaboration with subject matter experts and cross-functional teams.

Responsibilities

• Create category-defining content including guides, reports, and thought leadership.
• Develop content across blogs, webinars, white papers, and executive briefs.
• Collaborate with product marketing, demand gen, and cross-functional teams.
• Optimize headlines, CTAs, formats, and distribution based on data-driven insights.
• Track and report on traffic, engagement, and pipeline influence.

Skills

Writing

Editing

Storytelling

SEO

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG is seeking a Content Marketing Manager focused on industrial B2B audiences. You will craft narrative-driven content that translates complex data and engineering concepts into compelling stories for executives and business leaders.

Youll produce a range of assets including guides, reports, and webinars, collaborate with cross-functional teams, and drive measurable outcomes such as awareness and pipeline.