Industrial B2B Content Marketing Strategist

Siemens AG; Augusta (ME); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG in the United States is seeking a Content Marketing Manager focused on complex, engineering-driven industrial sectors. You will create content that earns executive trust and translates technical concepts into compelling narratives to drive awareness, pipeline, and adoption.

You’ll develop category-defining content including research-backed reports, practitioner guides, and executive thought leadership, while collaborating with product marketing and demand generation to scale programs.

Qualifications

• 4+ years of B2B content marketing experience focused on industrial audiences.
• Exceptional writing, editing, and storytelling for executive audiences.
• Ability to simplify complex enterprise tech topics into narratives.
• Strong SEO fundamentals and track record of organic growth.
• Collaborates with SMEs and cross-functional teams to deliver quality content.

Responsibilities

• Create content across blogs, articles, long-form content, videos, webinars, and social assets.
• Produce how-to guides, reports, white papers, and solution briefs.
• Manage relationships with freelancers and external contributors.
• Develop executive thought leadership programs and bylined articles.
• Collaborate with product marketing, demand generation, and other teams.

Skills

B2B content marketing

Industrial audiences

Storytelling

SEO fundamentals

Cross-functional collaboration

Content strategy

Technical writing

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG in the United States is seeking a Content Marketing Manager focused on complex, engineering-driven industrial sectors. You will create content that earns executive trust and translates technical concepts into compelling narratives to drive awareness, pipeline, and adoption.

You’ll develop category-defining content including research-backed reports, practitioner guides, and executive thought leadership, while collaborating with product marketing and demand generation to scale programs.