Industrial B2B Content Marketing Lead

Siemens; Columbus (OH); Vor Ort; USD 103.000 - 185.000; Vollzeit

Zusammenfassung

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. The role bridges technical depth with storytelling to drive awareness, pipeline, and product adoption.

You’ll develop category-defining content, including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership.

Qualifikationen

• 4+ years ofB2B content marketing experience, including industrial audiences.

Aufgaben

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets.

Kenntnisse

Content marketing

Industrial audiences

SEO fundamentals

Cross-functional collaboration

Technical storytelling

Data platforms knowledge

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Jobbeschreibung

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. The role bridges technical depth with storytelling to drive awareness, pipeline, and product adoption.

You’ll develop category-defining content, including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership.