Industrial B2B Content Marketing Leader

Siemens AG; Santa Fe (NM); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. You will craft content that earns trust with executive audiences and translates tech concepts into narratives that drive awareness, pipeline, and adoption.

You'll develop category-defining content including SME insights, reports, guides, webinars, and leadership pieces, balancing depth with business impact.

Qualifications

• 4+ years in B2B content marketing, with industrial/engineering audiences.
• Ability to simplify complex technical topics for executives.
• Strong writing, editing, and storytelling skills.
• Experience driving measurable organic growth via SEO.
• Collaborates effectively with SMEs and product teams.
• Familiarity with data platforms and enterprise software markets.
• Preferred: marketing to developers/engineers at scale.

Responsibilities

• Manage content across blogs, long-form content, videos, webinars, and social assets.
• Produce how-to guides, reports, white papers, and solution briefs.
• Oversee freelance writers, agencies, and external contributors.
• Develop executive thought leadership programs and bylined articles.
• Create content for industrial decision-makers (VP level).
• Partner with Product Marketing, Demand Gen, and cross-functional teams.
• Collaborate with SMEs, customers, PMs, developers, and data scientists.
• Identify content opportunities via search intent, research, and feedback.
• Drive content repurposing across channels and formats.

Skills

B2B content marketing

Industrial/engineering audience

Executive storytelling

Content strategy

SEO fundamentals

Cross-functional collaboration

Data platforms familiarity

Cloud technologies

Data lakehouses

Developers/engineers marketing

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors. You will craft content that earns trust with executive audiences and translates tech concepts into narratives that drive awareness, pipeline, and adoption.

You'll develop category-defining content including SME insights, reports, guides, webinars, and leadership pieces, balancing depth with business impact.