Industrial B2B Content Marketing Lead

Siemens AG

Trenton (NJ)

On-site

USD 103,000 - 185,000

Full time

5 days ago

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Job summary

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling. This role focuses on creating content that earns executive trust and drives awareness, pipeline, and product adoption.

You’ll develop category-defining content including SME-led insights, research reports, practitioner guides, webinars, and bylined articles to

Qualifications

4+ years of B2B content marketing experience, including industrial audiences.
Ability to translate complex technical topics for executive audiences.
Strong SEO knowledge and experience driving organic growth.
Proven collaboration with subject matter experts and cross-functional teams.

Responsibilities

Create category-defining content across blogs, reports, guides, webinars, and assets.
Develop how-to guides, white papers, and solution briefs aligned to buyer needs.
Manage relationships with writers, agencies, and contributors to maintain quality.
Develop executive thought leadership programs and bylined industry articles.
Collaborate with product marketing and demand generation to support the buyer journey.
Tune headlines, CTAs, and formats using data-driven insights.