Industrial B2B Content Marketing Lead

Siemens AG; Carson City (NV); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG, via Digital Industries Software, is seeking a Content Marketing Manager who specializes in marketing to complex engineering-driven industrial sectors and blends technical depth with storytelling.

You will develop category-defining content, manage writers and agencies, and partner with product marketing and demand generation to drive awareness, pipeline, and product adoption across channels.

Qualifications

• 4+ years of B2B content marketing experience, including 2+ years focused on industrial audiences.
• Exceptional writing, editing, and storytelling skills for executive audiences.
• Strong understanding of SEO and ability to drive organic growth.
• Proven ability to collaborate with subject matter experts and deliver content on schedule.
• Familiarity with data platforms, cloud technologies, and enterprise software markets.

Responsibilities

• Create content across blogs, articles, long-form content, video scripts, webinars, and social assets aligned to product capabilities and pipeline goals.
• Develop and oversee production of how-to guides, research reports, white papers, and other high-value assets.
• Manage relationships with freelance writers, agencies, and external contributors for quality and consistency.
• Develop executive thought leadership programs, including ghostwriting, podcast prep, speaking opportunities, and bylined articles.
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
• Partner with Product Marketing, Demand Generation, and cross-functional teams to translate positioning into content across the full buyer journey.
• Collaborate with SMEs, customers, product managers, developers, and data scientists to ensure accuracy and credibility.
• Identify content opportunities via search intent, competitive research, and sales feedback.
• Drive content repurposing strategies to maximize reach and lifecycle across channels.

Skills

Content marketing

Industrial audiences

Storytelling

SEO fundamentals

Collaboration with SMEs

Data platforms & cloud concepts

Industrial software knowledge

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG, via Digital Industries Software, is seeking a Content Marketing Manager who specializes in marketing to complex engineering-driven industrial sectors and blends technical depth with storytelling.

You will develop category-defining content, manage writers and agencies, and partner with product marketing and demand generation to drive awareness, pipeline, and product adoption across channels.