Industrial B2B Content Marketing Leader

Siemens; Utah; Presencial; USD 103 000 - 185 000; Tempo integral

Resumo da oferta

Siemens is seeking a Content Marketing Manager for Intelligence Center X, a platform bringing data, AI, and applications together for enterprise use. You will craft content that builds trust with engineering-driven audiences and translates complex tech into compelling narratives that drive awareness and pipeline.

You’ll own content programs across formats, partner with cross-functional teams, and develop thought leadership that resonates with executives in manufacturing, healthcare, banking, and

Qualificações

• 4+ years of B2B content marketing experience, including industrial audiences.
• Ability to translate complex technical topics into clear narratives for executives.
• Strong understanding of SEO and organic growth strategies.

Responsabilidades

• Create category-defining content across blogs, reports, guides, webinars and social assets.
• Develop executive thought leadership programs and bylined articles.
• Collaborate with product, demand gen and data science teams to align content to buyers’ journeys.

Conhecimentos

B2B content marketing

Industrial audiences

Outstanding writing

SEO fundamentals

Collaboration with SMEs

Enterprise software knowledge

Ferramentas

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Descrição da oferta de emprego

Siemens is seeking a Content Marketing Manager for Intelligence Center X, a platform bringing data, AI, and applications together for enterprise use. You will craft content that builds trust with engineering-driven audiences and translates complex tech into compelling narratives that drive awareness and pipeline.

You’ll own content programs across formats, partner with cross-functional teams, and develop thought leadership that resonates with executives in manufacturing, healthcare, banking, and