Industrial B2B Content Marketing Lead

Siemens; Columbia (SC); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and storytelling.

You’ll create category-defining content including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership to drive awareness, pipeline, and product adoption.

Qualifications

• 4 years of B2B content marketing experience with industrial or engineering audiences.
• Exceptional writing, editing, and storytelling skills for executive audiences.
• Able to translate highly technical topics into compelling narratives.
• Strong SEO fundamentals and proven organic growth results.
• Collaborates effectively with subject matter experts to meet deadlines.

Responsibilities

• Manage content across blogs, articles, long-form content, videos, webinars, and social assets.
• Develop how-to guides, white papers, and solution briefs with high-quality standards.
• Liaise with writers, agencies, and contributors to ensure consistency.
• Create executive thought leadership programs, including ghostwriting and speaking opportunities.
• Collaborate with product marketing, demand generation, and cross-functional teams.
• Identify content opportunities via SEO, competitive research, and sales feedback.
• Measure content performance and optimize headlines, formats, and distribution.

Skills

Writing

Editing

Storytelling

SEO

Industrial marketing

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and storytelling.

You’ll create category-defining content including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership to drive awareness, pipeline, and product adoption.