Industrial B2B Content Marketing Lead

Siemens AG; Bismarck (ND); Presencial; USD 103 000 - 185 000; Tempo integral

Resumo da oferta

Siemens Digital Industries Software in the United States is seeking a Content Marketing Manager specializing in industrial, engineering-driven sectors. You will craft content that earns trust with executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.

You’ll develop category-defining content, including SME-driven insights, research-backed reports, practitioner guides, and thought leadership.

Qualificações

• 4+ years of B2B content marketing experience.
• Exceptional writing, editing, and storytelling skills.
• Ability to simplify complex technical topics for executive audiences.
• Strong understanding of SEO and driving organic growth.
• Experience collaborating with subject matter experts and delivering content on schedule.

Responsabilidades

• Create content across blogs, articles, long-form content, videos, webinars, and social assets.
• Develop how-to guides, research reports, white papers, and other high-value assets.
• Manage relationships with freelance writers, agencies, and external contributors.
• Develop executive thought leadership programs and bylined articles for industry publications.
• Collaborate with product marketing and demand generation to translate positioning into content programs.

Conhecimentos

B2B content marketing

Industrial audiences

Excellent writing

Technical storytelling

SEO fundamentals

Cross-functional collaboration

Data platforms

Ferramentas

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Descrição da oferta de emprego

Siemens Digital Industries Software in the United States is seeking a Content Marketing Manager specializing in industrial, engineering-driven sectors. You will craft content that earns trust with executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.

You’ll develop category-defining content, including SME-driven insights, research-backed reports, practitioner guides, and thought leadership.