Industrial B2B Content Marketing Lead

Siemens AG; Pierre (SD); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and storytelling.

This role crafts content that earns trust with executive audiences, drives awareness and pipeline, and translates intricate concepts like data pipelines and cloud architectures into practical narratives across blogs, guides, white papers, and thought leadership.

Qualifications

• 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences.
• Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
• Strong understanding of SEO fundamentals and experience driving measurable organic growth.
• Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule.
• Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses.
• Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

Responsibilities

• Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.
• Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
• Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.
• Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.
• Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
• Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.
• Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.
• Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.
• Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.

Skills

Content marketing

Industrial/engineering audiences

Storytelling

SEO fundamentals

Cross-functional collaboration

Content strategy

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and storytelling.

This role crafts content that earns trust with executive audiences, drives awareness and pipeline, and translates intricate concepts like data pipelines and cloud architectures into practical narratives across blogs, guides, white papers, and thought leadership.