Industrial B2B Content Marketing Lead

Siemens AG; Cheyenne (WY); Presencial; USD 103.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Benefits package

Descripción de la vacante

Siemens AG in the United States seeks a Content Marketing Manager focused on industrial audiences to translate complex technical concepts into business narratives that drive awareness, pipeline, and product adoption.

You’ll own content across blogs, reports, guides, webinars, and thought leadership, collaborating with Product Marketing and Demand Gen to deliver always-on content that engages executive audiences and propels growth across industrial sectors.

Formación

• 4+ years of B2B content marketing experience, including 2+ years in industrial/engineering audiences.
• Exceptional writing, editing and storytelling skills for executive audiences.
• Ability to translate technical topics into compelling narratives.
• Strong understanding of SEO and driving organic growth.
• Collaborates with subject matter experts to deliver content on schedule.
• Familiar with data platforms, cloud tech, and enterprise software markets.
• Experience marketing to developers/engineers at scale is a plus.

Responsabilidades

• Manage content across blogs, articles, long-form content, video scripts, webinars, and social assets.
• Produce how-to guides, research reports, white papers, and solution briefs.
• Manage relationships with writers, agencies, and external contributors.
• Develop executive thought leadership programs and bylined articles.
• Create content for VP-level leaders in Engineering, Supply Chain, Manufacturing, Operations.
• Partner with Product Marketing and Demand Gen to align content with buyer journeys.
• Collaborate with SMEs, customers, PMs, developers, and data scientists.
• Identify content opportunities via search intent, research, and feedback from sales.
• Drive content repurposing across channels to maximize reach.

Conocimientos

B2B content marketing

Industrial audiences

Writing & storytelling

SEO fundamentals

Collaboration with SMEs

Herramientas

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Descripción del empleo

Siemens AG in the United States seeks a Content Marketing Manager focused on industrial audiences to translate complex technical concepts into business narratives that drive awareness, pipeline, and product adoption.

You’ll own content across blogs, reports, guides, webinars, and thought leadership, collaborating with Product Marketing and Demand Gen to deliver always-on content that engages executive audiences and propels growth across industrial sectors.