Industrial B2B Content Marketing Lead: AI & Data

Siemens AG; Jackson (MS); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG is seeking a Content Marketing Manager specializing in industrial B2B content to bridge technical depth and compelling storytelling. You will craft SME-driven insights, research reports, guides, and thought leadership to drive awareness, pipeline, and product adoption.

The role emphasizes translating complex concepts for executive audiences and collaborating with Product Marketing and Demand Generation to amplify content across channels.

Qualifications

• 4+ years of B2B content marketing experience, with 2+ years in industrial or engineering audiences.
• Exceptional writing, editing, and storytelling for executives and business audiences.
• Ability to translate technical topics like data pipelines, cloud architecture, observability, security.
• Strong SEO fundamentals and ability to drive organic growth.
• Proven collaboration with subject matter experts to deliver content on schedule.
• Familiarity with data platforms, cloud technologies, and data lakehouses.
• Understanding of industrial software markets.

Responsibilities

• Manage content across blogs, articles, long-form content, video scripts, webinars, and social assets.
• Develop how-to guides, research reports, white papers, and solution briefs.
• Coordinate relationships with freelancers and agencies.
• Develop executive thought leadership programs, including ghostwriting and speaking opportunities.
• Create content for engineering and operations leaders.
• Collaborate with cross-functional teams to translate positioning into content.
• Partner with Product Marketing, Demand Generation, and other teams to support buyer journey.
• Identify content opportunities via search intent, competitive research, analyst insights, feedback from sales.
• Drive content repurposing strategies.

Skills

Content marketing

B2B marketing

Writing & editing

SEO understanding

Collaboration

Industrial/engineering audience

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG is seeking a Content Marketing Manager specializing in industrial B2B content to bridge technical depth and compelling storytelling. You will craft SME-driven insights, research reports, guides, and thought leadership to drive awareness, pipeline, and product adoption.

The role emphasizes translating complex concepts for executive audiences and collaborating with Product Marketing and Demand Generation to amplify content across channels.