Industrial B2B Content Marketing Leader

Siemens AG; Austin (TX); On-site; USD 103,000 - 185,000; Full time

Job summary

Siemens AG in the United States is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling.

This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.

Qualifications

• 4+ years of B2B content marketing experience focused on industrial or engineering audiences.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate highly technical concepts into compelling narratives for executives.
• Strong understanding of SEO fundamentals and organic growth.
• Proven ability to collaborate with subject matter experts and deliver content on schedule.

Responsibilities

• Create content across blogs, articles, long-form content, video scripts, webinars, and social media assets.
• Develop how-to guides, research reports, white papers, and other assets.
• Manage relationships with freelance writers, agencies, and contributors to ensure quality and brand consistency.
• Develop executive thought leadership programs, ghostwriting, podcast prep, and bylined articles.
• Create content for industrial decision-makers across VP-level domains (Engineering, Supply Chain, Manufacturing, Operations).
• Collaborate with product marketing, demand generation, and cross-functional teams to translate messaging into content programs.
• Work with SMEs, customers, PMs, developers, and data scientists to ensure accuracy and credibility.
• Identify content opportunities via search, competitive research, analyst insights, and feedback from sales and customers.
• Drive content repurposing to maximize reach across channels and formats.

Skills

Content marketing

B2B

Industrial audiences

SEO

Storytelling

Collaboration

Tools

Salesforce

Marketo

Ahrefs

SEMrush

WordPress

Job description

Siemens AG in the United States is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling.

This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption.