Incrementality Strategy Associate

Google; San Francisco (CA); Presencial; USD 124.000 - 178.000; Jornada completa

Descripción de la vacante

Google is recruiting for a role focused on Incrementality Insights within the Global Solutions team. This position drives measurement-based optimization and ROI strategies for advertisers, coordinating across Search+, YouTube, PMax, and Demand Gen to maximize iROAS.

You will translate data-driven insights into actionable recommendations for Directors/VPs and key clients, shaping product roadmaps and measurement frameworks while collaborating with sales and engineering teams.

Formación

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsabilidades

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Prioritize analysis of Data Lakes and AI-driven mining of 1P/3P datasets to drive iROAS insights.
• Lead complex workstreams from hypothesis to pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps and inform roadmaps.

Conocimientos

Advertising measurement

ROI measurement concepts

Quantitative metrics

Cross-functional collaboration

Communication skills

Incrementality tools knowledge

Product suite knowledge

SQL/data analysis

Educación

Bachelor's degree or equivalent practical experience

Herramientas

SQL

Excel

Descripción del empleo

Google is recruiting for a role focused on Incrementality Insights within the Global Solutions team. This position drives measurement-based optimization and ROI strategies for advertisers, coordinating across Search+, YouTube, PMax, and Demand Gen to maximize iROAS.

You will translate data-driven insights into actionable recommendations for Directors/VPs and key clients, shaping product roadmaps and measurement frameworks while collaborating with sales and engineering teams.