Incrementality & ROI Strategy Lead

Google; New York (NY); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus 15% target

Equity

Benefits

Job summary

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is responsible for driving adoption of our advertising products. This role focuses on Incrementality Insights and Best Practices within the Media Effectiveness Measurement team.

In this role you will work across Product Areas to co-develop blueprints, drive end-to-end execution, and enable Sales partners to expand adoption of incrementality-driven strategies at global scale.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsibilities

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to maximize ROI.
• Partner with gTech, Data Science, and Product to analyze Data Lakes and datasets for insights that drive iROAS.
• Lead complex workstreams from hypothesis to pilot execution and commercialization.
• Synthesize feedback and data to inform product roadmaps and executive narratives.

Skills

Ads measurement

Incrementality

SQL/data analysis

Communication skills

Cross-functional collaboration

ROI concepts

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Google Ads suite

Data Lakes

Job description

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is responsible for driving adoption of our advertising products. This role focuses on Incrementality Insights and Best Practices within the Media Effectiveness Measurement team.

In this role you will work across Product Areas to co-develop blueprints, drive end-to-end execution, and enable Sales partners to expand adoption of incrementality-driven strategies at global scale.