Global Incrementality Insights Senior Associate

Google LLC; Los Angeles, Atlanta (CA, GA); On-site; USD 124,000 - 178,000; Full time

Job summary

Google LLC is seeking a Senior Associate for Global Product Solutions focusing on Incrementality Best Practices and Insights. You will lead end-to-end initiatives, collaborate with Sales, Product, and Data Science teams, and scale incrementality strategies across major Google ads products.

The role emphasizes quantitative analysis, cross-functional coordination, and ability to translate complex metrics into strategic recommendations for senior leadership.

Qualifications

• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (digital and cross-media measurementsolutions and ad sales/tools).
• Experience with incrementality measurement concepts and related tools (e.g., GeoLift, Conversion Lift, iROAS).
• Exceptional written and verbal communication skills, with ability to distill statistics into clear recommendations for Directors/VPs and C-suite clients.

Responsibilities

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop and scale blueprints that maximize ROI.
• Partner with gTech, Data Science, and Product to analyze Data Lakes and AI-driven datasets to translate metrics into insights.
• Lead complex workstreams from hypothesis to pilot execution, sales enablement, and commercialization.
• Synthesize feedback and performance data to identify feature gaps and inform roadmaps and executive narratives.

Skills

Incrementality knowledge

SQL/data analysis

Quantitative metrics

Communication skills

Cross-functional collaboration

Education

Bachelor's degree or equivalent practical experience

Job description

Google LLC is seeking a Senior Associate for Global Product Solutions focusing on Incrementality Best Practices and Insights. You will lead end-to-end initiatives, collaborate with Sales, Product, and Data Science teams, and scale incrementality strategies across major Google ads products.

The role emphasizes quantitative analysis, cross-functional coordination, and ability to translate complex metrics into strategic recommendations for senior leadership.