Incrementality Insights Lead, Global Product Solutions

Google

Chicago (IL)

On-site

USD 124,000 - 178,000

Full time

6 days ago

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Job summary

Google’s Global Product Solutions (GPS) organization leads Google’s commercial strategy and drives Incrementality Insights within the Media Effectiveness Measurement team. In this senior role you will translate data-driven findings into scalable playbooks, guiding cross‑functional teams across Search+, PMax, Demand Gen and YouTube to maximize incremental ROI.

You’ll work with gTech, Data Science, and Product to transform analytics into actionable recommendations for Directors/VPs and C‑suite

Qualifications

Bachelor's degree or equivalent practical experience.
4 years of experience in agency, brand advertising, product marketing, or ads sales.
Experience in ads measurement and ROI/incrementality concepts.

Responsibilities

Build, validate, and scale incrementality playbooks to move advertisers from measurement to optimization.
Align cross-functional leads across Google products to co-develop and scale blueprints for ROI.
Prioritize analysis of datasets to transform metrics into insights driving iROAS.
Lead complex workstreams from hypothesis to piloting, enablement, and commercialization.
Synthesize performance data to inform product roadmaps and executive narratives.