Global Incrementality Strategy Lead

Google; Boulder (CO); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Equity

Bonus target

Benefits

Job summary

Google is seeking a results-oriented Incrementality Insights Specialist to help lead the measurement-to-optimization journey for global advertisers. You will drive adoption of incrementality-driven media strategies and partner with sales to scale value-based bidding across major Google product areas.

You will synthesize performance metrics, coordinate across Product Areas, and translate complex data into actionable recommendations for Directors/VPs.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsibilities

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads to co-develop and scale cross-campaign blueprints.
• Prioritize analysis of Data Lakes and AI-driven mining of datasets to drive iROAS insights.
• Lead complex workstreams from hypothesis through pilot execution and commercialization.
• Synthesize feedback and data to inform feature roadmaps and executive narratives.

Skills

ads measurement

ROI concepts

SQL/data analysis

cross-functional collaboration

communication

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Data Lakes

AI-driven analytics

Job description

Google is seeking a results-oriented Incrementality Insights Specialist to help lead the measurement-to-optimization journey for global advertisers. You will drive adoption of incrementality-driven media strategies and partner with sales to scale value-based bidding across major Google product areas.

You will synthesize performance metrics, coordinate across Product Areas, and translate complex data into actionable recommendations for Directors/VPs.