Senior Associate, Global Product Solutions, Incrementality Best Practices and Insights

Google; Los Angeles (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus target 15%

Equity

Benefits

Job summary

Google is seeking a data-driven Incrementality Insights lead in the US to drive growth and ROI for its measurement products. You will influence sellers and customers, scale playbooks, and align across Ads product lines to maximize iROAS and campaign effectiveness.

The role requires deep analytics, strong communication, and the ability to manage complex, global initiatives across multiple teams and platforms. Location options include Los Angeles-area campuses with flexible working arrangements.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsibilities

• Build, validate, and scale global playbooks (e.g., value-based bidding, audience layering, new customer acquisition, budget, and creative) to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Skills

Ads measurement

ROI measurement concepts

SQL/data analysis

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Job description

The application window will be open until at least October 22, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Preferred qualifications

• Knowledge of incrementality measurement (e.g., GeoLift, Conversion Lift, iROAS) and Google’s core performance and video product suite (Search+, PMax, Demand Gen, YouTube, and Value-Based Bidding).
• Ability to drive end-to-end operational execution of complex initiatives from strategy and investigative framing through global scale.
• Ability to coordinate parallel workstreams across matrixed teams to hit strict timeline milestones and deliver measurable commercial outcomes.
• Deep fluency in quantitative metrics, SQL/data analysis, and complex data structures.
• Exceptional written and verbal communication skills, with the ability to distill complex statistics into clear, persuasive recommendations for Directors/VPs and C-suite clients.

About the job

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is responsible for driving adoption of our advertising products. This specific role is focused on Incrementality Insights and Best Practices within the Media Effectiveness Measurement team.

Google’s Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives true causal lift and sales effectiveness for their brands. To maximize full-stack return on investment (ROI), it is imperative that customers move beyond passive measurement and actively apply data-backed optimization levers to grow incremental return on ad spend (iROAS) and allocate budgets effectively.

In this role, you will leverage your investigative and commercial expertise to inspire sellers and customers to expand adoption of incrementality-driven media strategies.

Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $178000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Build, validate, and scale global playbooks (e.g., value-based bidding, audience layering, new customer acquisition, budget, and creative) to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party (1P/3P) datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.