Incrementality Insights Lead

Google; Atlanta (GA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

None

Job summary

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy focused on Incrementality Insights. This role drives adoption of incrementality-driven media strategies within the Media Effectiveness Measurement team for top global advertisers.

You will collaborate with Sales, gTech, Data Science, and Product to scale playbooks, co-develop cross-campaign blueprints, and translate data into actionable recommendations that improve iROAS and campaign ROI.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsibilities

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Google products to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Skills

Agency advertising experience

Ads measurement

ROI measurement concepts

Cross-functional collaboration

Data analysis

Education

Bachelor's degree or equivalent practical experience

Job description

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy focused on Incrementality Insights. This role drives adoption of incrementality-driven media strategies within the Media Effectiveness Measurement team for top global advertisers.

You will collaborate with Sales, gTech, Data Science, and Product to scale playbooks, co-develop cross-campaign blueprints, and translate data into actionable recommendations that improve iROAS and campaign ROI.