Global Incrementality Insights Lead

Google; Mountain View (CA); Sur place; USD 124 000 - 178 000; Plein temps

Résumé du poste

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is focused on Incrementality Insights within the Media Effectiveness Measurement team. This role will partner with Sellers and Customers to expand the adoption of incrementality-driven media strategies, leveraging data-backed optimization to improve iROAS across campaigns.

Based in Mountain View, CA, with potential relocation to Playa Vista, this role collaborates across Product, Data Science,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (digital and cross-media measurement solutions).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsabilités

• Build, validate, and scale global playbooks to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Connaissances

Ads measurement

ROI concepts

SQL

Data analysis

Communication

Cross-functional

Formation

Bachelor's degree

Description du poste

Google’s Global Product Solutions (GPS) organization leads Google’s commercial business strategy and is focused on Incrementality Insights within the Media Effectiveness Measurement team. This role will partner with Sellers and Customers to expand the adoption of incrementality-driven media strategies, leveraging data-backed optimization to improve iROAS across campaigns.

Based in Mountain View, CA, with potential relocation to Playa Vista, this role collaborates across Product, Data Science,