Global Incrementality Insights Strategist

Google; Los Angeles (CA); On-site; USD 124,000 - 178,000; Full time

Benefits offered by this job

Bonus target 15%

Equity

Benefits

Job summary

Google is seeking a data-driven Incrementality Insights lead in the US to drive growth and ROI for its measurement products. You will influence sellers and customers, scale playbooks, and align across Ads product lines to maximize iROAS and campaign effectiveness.

The role requires deep analytics, strong communication, and the ability to manage complex, global initiatives across multiple teams and platforms. Location options include Los Angeles-area campuses with flexible working arrangements.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in agency, brand advertising, product marketing, or ads sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Responsibilities

• Build, validate, and scale global playbooks (e.g., value-based bidding, audience layering, new customer acquisition, budget, and creative) to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Skills

Ads measurement

ROI measurement concepts

SQL/data analysis

Cross-functional collaboration

Communication skills

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Job description

Google is seeking a data-driven Incrementality Insights lead in the US to drive growth and ROI for its measurement products. You will influence sellers and customers, scale playbooks, and align across Ads product lines to maximize iROAS and campaign effectiveness.

The role requires deep analytics, strong communication, and the ability to manage complex, global initiatives across multiple teams and platforms. Location options include Los Angeles-area campuses with flexible working arrangements.