Hybrid UA & Creative Growth Lead

PrizePicks; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, & vision plans

401(k) plan with company match

Annual bonus

Flexible PTO

Parental leave

Workplace flexibility

In-person events

Equipment provided (Windows & Mac)

Career development opportunities

Job summary

PrizePicks is seeking a highly creative User Acquisition Creative Strategy Manager to drive growth across paid channels from ideation through production, testing, and optimization. You’ll partner with the Senior Manager, Content Strategy to bring creative strategies to life across social, display, and search, playing a core role in scaling what works.

This hybrid, high-impact role requires a data-driven mindset, strong production experience, and the ability to lead cross-functional initiatives

Qualifications

• 5+ years in performance marketing, creative strategy, or growth marketing.
• Proven track record of developing and scaling creative that drives user acquisition growth.
• Deep understanding of paid social and digital advertising platforms.
• Strong analytical mindset with data-driven decision making.
• Experience executing creative testing frameworks and scaling experiments.
• Hands-on experience with creative production (in-house or agency).

Responsibilities

• Develop and execute performance-driven creative strategies across key acquisition channels.
• Translate business goals into clear, actionable creative roadmaps and brief formats.
• Design and run experiments to identify winning variables and scale top concepts.
• Lead day-to-day creative development, including on-set shoots and agency management.
• Collaborate with cross-functional teams to align strategy and execution.
• Define and track KPIs; deliver data-driven insights to leadership.
• Maintain high creative velocity while upholding performance standards.

Skills

Performance marketing

Creative strategy

Growth marketing

Paid social platforms

Analytics mindset

Creative testing

Project management

Stakeholder management

On-set production experience

Tools

Tableau

AppsFlyer

Job description

PrizePicks is seeking a highly creative User Acquisition Creative Strategy Manager to drive growth across paid channels from ideation through production, testing, and optimization. You’ll partner with the Senior Manager, Content Strategy to bring creative strategies to life across social, display, and search, playing a core role in scaling what works.

This hybrid, high-impact role requires a data-driven mindset, strong production experience, and the ability to lead cross-functional initiatives