Performance Creative Strategist: AI-Driven Growth

DealMaker; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive equity opportunity

Diverse and distributed team

Medical, vision, & dental benefits

AI-powered tools for innovation

Annual learning support

Job summary

DealMaker is seeking a performance-driven Creative Strategist to blend storytelling, data, and experimentation. You will own creative strategy across campaigns, guiding concepts from inception to results, and collaborate with paid media, production, and retention teams to optimize performance.

You’ll leverage AI to speed research, ideation, and production while maintaining a strong focus on ROAS, CTR, and conversions.

Qualifications

• Proven experience in creative strategy, ideally in performance marketing or DTC environments.
• Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)
• Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue.
• Ability to think across the full funnel, not just top-of-funnel creative
• Strong copy and concept development skills
• Excellent communication and ability to present to internal and external stakeholders
• A problem-solver mindset with the ability to operate in fast-paced, evolving environments

Responsibilities

• Develop creative strategies and campaign concepts grounded in audience insight and performance goals
• Write clear, testable creative briefs that drive measurable results
• Lead creative across key channels (paid social, landing pages, email)
• Translate data into actionable creative direction and iterate based on performance
• Analyze performance metrics to inform creative decisions
• Design and execute A/B tests to continuously improve outcomes
• Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)
• Identify patterns in performance data and translate them into scalable creative insights
• Use AI tools to accelerate research, ideation, testing, and production
• Experiment with AI-driven workflows to increase creative output and speed
• Identify opportunities to streamline creative processes using automation and tooling
• Contribute to building repeatable workflows the broader team can adopt
• Act as the creative lead for assigned clients and campaigns
• Present and defend creative strategy with confidence and clarity
• Provide strategic guidance on messaging, positioning, and creative direction
• Ensure all deliverables meet a high bar for quality and performance
• Own creative timelines and deliverables across multiple campaigns
• Collaborate cross-functionally with paid media, production, and retention teams
• Identify risks early and proactively drive solutions
• Help improve internal creative processes and team efficiency

Skills

creative strategy

performance outcomes

business curiosity

full funnel thinking

copy & concept development

communication & presentation

problem-solver mindset

Claude

Zapier

Make

Tools

Claude

Zapier

Make

Job description

DealMaker is seeking a performance-driven Creative Strategist to blend storytelling, data, and experimentation. You will own creative strategy across campaigns, guiding concepts from inception to results, and collaborate with paid media, production, and retention teams to optimize performance.

You’ll leverage AI to speed research, ideation, and production while maintaining a strong focus on ROAS, CTR, and conversions.