Creative Strategy Lead: Paid Social & AI Growth

Power Digital Marketing; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Power Digital is seeking a Senior Creative Strategist to lead paid social creative strategy across 8-10 clients. You will leverage data, brand insights, and current ecommerce trends to craft high-performing assets and messaging that accelerate client growth.

You will collaborate with cross-functional teams, present results to clients, and drive iterative testing to optimize CPA, CTR, and ROAS. The role requires a data-driven mindset, strong storytelling, and ownership of creative campaigns.

Qualifications

• Experience with Meta Ads Manager or similar platforms; analyze creative performance data.
• Strong written and verbal communication with clients.
• Ability to develop creative testing strategies and roadmaps.
• Ability to lead multiple mid-level clients and collaborate across teams.
• Knowledge of performance-driven creative best practices.

Responsibilities

• Leads the paid social creative strategy for 8-10 clients.
• Using data insights with consumer and brand research to design high performing creative assets.
• Collaborating across internal departments and roles.
• Maintaining client communications and sentiment.
• Driven to iterate and ideate towards stated performance goals.
• Writes strategic consumer-centric messaging and directs copy strategy.
• Leads productive internal creative team syncs and brainstorming sessions.
• Works with client management team as client POC for creative strategy.

Skills

Meta Ads Manager

Creative data analysis

Ad copywriting

Client collaboration

Campaign strategy

Tools

Asana

Job description

Power Digital is seeking a Senior Creative Strategist to lead paid social creative strategy across 8-10 clients. You will leverage data, brand insights, and current ecommerce trends to craft high-performing assets and messaging that accelerate client growth.

You will collaborate with cross-functional teams, present results to clients, and drive iterative testing to optimize CPA, CTR, and ROAS. The role requires a data-driven mindset, strong storytelling, and ownership of creative campaigns.