User Acquisition Lead — Performance Marketing

Air Apps; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Medical Insurance (vision & dental)

Disability insurance - short and long‑

401k up to 4% contribution

Air Conference – meet the team

Transportation budget

Free meals at the hub

Gym membership

Job summary

Air Apps is hiring a User Acquisition Manager (Performance Marketing) to drive multi-channel growth across paid and organic channels. You will optimize campaigns, manage budgets, and leverage data-driven insights to align user growth with business goals.

The role requires a 4+ year track record in UA or performance marketing, proficiency with major ad platforms, and strong analytics. Join a results-driven team in a fast-paced, growth-focused environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Approximately 4+ years managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting.
• Analytics & Reporting: Track KPI metrics (CPI, CPA, LTV) using analytics tools and provide insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with launches and promotions.

Skills

User acquisition

Performance marketing

Multi-channel ads

A/B testing

Analytics

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

Job description

Air Apps is hiring a User Acquisition Manager (Performance Marketing) to drive multi-channel growth across paid and organic channels. You will optimize campaigns, manage budgets, and leverage data-driven insights to align user growth with business goals.

The role requires a 4+ year track record in UA or performance marketing, proficiency with major ad platforms, and strong analytics. Join a results-driven team in a fast-paced, growth-focused environment.