Creative Growth Strategist - Paid Social & Copy

Loxclubapp; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and benefits

Professional growth opportunities

Fun team culture and retreats

Job summary

Lox Club is seeking a Creative Strategist to own and scale acquisition channels from ideation through launch. You’ll write copy, brief ads, launch campaigns, and manage creators directly, owning CAC and ROAS with a data-driven growth mindset.

In this role you’ll script numerous ad concepts weekly, test relentlessly, and balance creative intuition with performance metrics. You’ll lead a team of editors, UGC creators, and freelancers while collaborating on broader marketing initiatives.

Qualifications

• 2-5 years in performance marketing, creative strategy, or a hybrid role.
• Strong creative instincts and taste - you know what feels native, compelling, and right for Lox.
• Experience running or contributing to paid social (Meta preferred).
• You’ve made ads, not just managed them.
• Deep understanding of TikTok and Instagram content dynamics.
• Strong copywriting.
• Comfortable managing editors, freelancers, and creators.
• Ability to balance creative thinking with performance data.

Responsibilities

• Own the entire growth engine end-to-end.
• Own the end-to-end creative pipeline, from ideation to launch to analysis.
• Continuously identify winning hooks, formats, and angles, and iterate quickly.
• High-Volume Testing.
• Script and brief a high volume of new ad concepts per week. Volume is a KPI.
• Operate an efficient feedback loop.
• Performance Management.
• Direct accountability for CAC, ROAS, and scaling spend velocity.
• Manage and optimize paid acquisition (Meta-first), including spend, performance, and scaling.
• Balance creative intuition with performance data to drive decisions.
• Copywriting
• Write high-converting hooks, captions, scripts, and ad copy.
• Continuously refine messaging based on performance insights.
• Production Management
• Manage and direct creative output across a team of editors, UGC creatives, and freelancers.
• Ensure high velocity, strong quality, and consistent output.
• This role will collaborate with Lox Club’s team on broader marketing (e.g. organic social and partnerships).

Skills

Performance marketing

Creative strategy

Copywriting

TikTok content

Instagram content

Campaign management

Managing creators

Tools

Meta Ads Manager

Job description

Lox Club is seeking a Creative Strategist to own and scale acquisition channels from ideation through launch. You’ll write copy, brief ads, launch campaigns, and manage creators directly, owning CAC and ROAS with a data-driven growth mindset.

In this role you’ll script numerous ad concepts weekly, test relentlessly, and balance creative intuition with performance metrics. You’ll lead a team of editors, UGC creators, and freelancers while collaborating on broader marketing initiatives.