Chief Marketing & Creative Strategy Director

Waubonsee Community College; Sugar Grove (IL); Hybrid; USD 120,000 - 158,000; Full time

Benefits offered by this job

Comprehensive benefits

Low-cost health plan

Pension plan

14 paid holidays

Hybrid work option

Job summary

Waubonsee Community College seeks an Executive Director of Marketing and Creative Strategy to lead marketing, branding, creative services, and digital initiatives. This role directs strategy to increase enrollment, enhance brand awareness, and support institutional priorities across campus marketing efforts.

The Director oversees analytics, media planning, and multi-channel campaigns, partnering with leadership to align with the RISE 2030 plan and student success goals.

Qualifications

• Master's degree in Marketing or a closely related field required.
• Minimum of five years of leadership experience in higher education marketing.
• Minimum of four years of supervisory experience in marketing or digital teams.
• Experience with budgets, vendor contracts, and ROI maximization.
• Strong knowledge of digital marketing platforms and CRM systems.

Responsibilities

• Provide strategic leadership for marketing, branding, and digital initiatives.
• Develop integrated marketing strategies to increase enrollment and awareness.
• Oversee creative services, advertising, SEO/SEM, and campaign measurement.
• Lead data-informed planning with analytics and ROI evaluation.
• Manage budget, vendor contracts, and collaborations with internal partners.
• Mentor and develop marketing staff and promote high performance.

Skills

Marketing leadership

Brand management

Digital marketing

Budget management

Vendor management

Data-driven decisions

Communication skills

Cross-functional collaboration

Education

Master's degree in Marketing or related field

Tools

SEO/SEM

CRM systems

CMS

Job description

Waubonsee Community College seeks an Executive Director of Marketing and Creative Strategy to lead marketing, branding, creative services, and digital initiatives. This role directs strategy to increase enrollment, enhance brand awareness, and support institutional priorities across campus marketing efforts.

The Director oversees analytics, media planning, and multi-channel campaigns, partnering with leadership to align with the RISE 2030 plan and student success goals.