Senior Marketing Strategist: Lead Data-Driven Campaigns

Universities of Wisconsin; Madison (WI); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Generous paid time off

Health/Dental/Vision/Life insurance

Tax-advantaged savings accounts

Wisconsin Retirement System (WRS)

Job summary

University of Wisconsin–Madison’s Wisconsin Union seeks a Senior Marketing Specialist to manage and integrate marketing across membership acquisition, content management, events, and brand strategies. The role partners with the Associate Director and cross‑unit experts to translate strategy into engaging content and measurable outcomes.

The ideal candidate is a marketing generalist with strong branding, analytics, and communications skills, capable of elevating the university’s presence in the

Qualifications

• 5+ years of professional experience in full-lifecycle campaign management, focusing on marketing campaign and impact analysis.
• Experience with automation platforms such as Eloqua, HubSpot, Marketo, or equivalent software to develop and implement marketing plans.
• Proven success in lead generation, demonstrating the ability to design and execute strategies that drive leads and revenue growth.
• Account management experience. Ability to develop partnerships with unit managers and understand their operations and financial status.
• Knowledge of the principles and practices of marketing, market research, advertising, graphic design, website development, video & digital marketing and print production.
• Demonstrated track record in writing marketing copy and creating marketing materials.
• Skilled in using digital metrics and performance data to optimize marketing effectiveness and ROI.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to marketing.
• Develops, implements, and disseminates marketing materials through various channels.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.

Skills

Campaign management

Marketing automation

Lead generation

Account management

Marketing communications

Copywriting

Digital analytics

Education

Bachelor’s Degree Preferred

Tools

Eloqua

HubSpot

Marketo

Job description

University of Wisconsin–Madison’s Wisconsin Union seeks a Senior Marketing Specialist to manage and integrate marketing across membership acquisition, content management, events, and brand strategies. The role partners with the Associate Director and cross‑unit experts to translate strategy into engaging content and measurable outcomes.

The ideal candidate is a marketing generalist with strong branding, analytics, and communications skills, capable of elevating the university’s presence in the