Hybrid Brand Strategy & Digital Marketing Director

UW Health; Madison (WI); Hybride; USD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Health and dental insurance

Paid time off

Retirement plans

Parental leave & adoption assistance

Résumé du poste

UW Health in Madison seeks a visionary Director of Brand Strategy & Digital Marketing to lead bold marketing strategies that strengthen our nationally recognized brand and connect patients, staff, providers, and communities.

You will lead a team of brand strategy, creative and media professionals, manage external partners, and guide enterprise efforts in responsible AI adoption in marketing while balancing long-term brand vision with measurable business results.

Qualifications

• Bachelors Degree in Marketing/Communications or related field (Required)
• Masters Degree in Marketing/Communications or related field (Preferred)
• 7+ years of relevant experience developing and accelerating brand strategy and positioning (Required)

Responsabilités

• Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
• Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
• Shape the future of healthcare marketing through responsible AI adoption and emerging technologies.

Formation

Bachelor7s Degree in Marketing/Communications

Master7s Degree in Marketing/Communications

Description du poste

UW Health in Madison seeks a visionary Director of Brand Strategy & Digital Marketing to lead bold marketing strategies that strengthen our nationally recognized brand and connect patients, staff, providers, and communities.

You will lead a team of brand strategy, creative and media professionals, manage external partners, and guide enterprise efforts in responsible AI adoption in marketing while balancing long-term brand vision with measurable business results.