Hybrid Senior Marketing Leader, Workplace Solutions

The Vanguard Group; Malvern (Chester County); Hybrid; USD 125,000 - 165,000; Full time

Job summary

Vanguard recruits a seasoned marketing leader to head the Workplace Solutions marketing team, guiding both people and strategy to engage participants and deepen their experience. You will shape strategy, leverage data to measure impact, and partner across the business to drive revenue, retention, and the participant journey.

You’ll manage and develop the team, aligning marketing plans with sales, client services, product management, and investment teams while ensuring budgets, risk controls, and

Qualifications

• Minimum eight years’ related work experience, three years’ of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.
• Marketing experience within Workplace/Retirement industry is preferred.
• People leadership experience is preferred.
• Sponsorship Vanguard is not offering visa sponsorship for this position.

Responsibilities

• Hires, evaluates, and supervises crew.
• Provides guidance and training as necessary to develop crew.
• Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
• Leads marketing strategy for the respective area of the business.
• Partner with various stakeholders in sales, client services, product management, and investment management to align marketing team's objectives to cross-functional priorities and execute marketing plans.
• Approves marketing budgets.
• Mentors and coaches crew to ensure they develop and maintain a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
• Leads specialists and managers provides insight on best practices and assists team with obstacles.
• Ensures the team meets tactical and strategic objectives and overall business strategy.
• Drives effective cost analyses and cost-effective solutions as part of the marketing decision process.
• Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood.
• Monitors marketing activity progress and results and submits regular status reports to management and internal and external stakeholders.
• Drives the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs.
• Proactively identify opportunities to improve positioning of topics critical to the business area.
• Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable.
• Leverages these measures to regularly share updates on the status of marketing efforts.
• Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.
• Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Participates in special projects and performs other duties as assigned.

Skills

Marketing leadership

Strategy development

Stakeholder management

Budget management

Data analytics

Education

Undergraduate degree in Marketing

Graduate degree preferred

Job description

Vanguard recruits a seasoned marketing leader to head the Workplace Solutions marketing team, guiding both people and strategy to engage participants and deepen their experience. You will shape strategy, leverage data to measure impact, and partner across the business to drive revenue, retention, and the participant journey.

You’ll manage and develop the team, aligning marketing plans with sales, client services, product management, and investment teams while ensuring budgets, risk controls, and