Senior Manager, Marketing (Workplace/Retirement Svcs.)

The Vanguard Group; Malvern (Chester County); Hybrid; USD 125,000 - 165,000; Full time

Job summary

Vanguard recruits a seasoned marketing leader to head the Workplace Solutions marketing team, guiding both people and strategy to engage participants and deepen their experience. You will shape strategy, leverage data to measure impact, and partner across the business to drive revenue, retention, and the participant journey.

You’ll manage and develop the team, aligning marketing plans with sales, client services, product management, and investment teams while ensuring budgets, risk controls, and

Qualifications

• Minimum eight years’ related work experience, three years’ of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.
• Marketing experience within Workplace/Retirement industry is preferred.
• People leadership experience is preferred.
• Sponsorship Vanguard is not offering visa sponsorship for this position.

Responsibilities

• Hires, evaluates, and supervises crew.
• Provides guidance and training as necessary to develop crew.
• Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
• Leads marketing strategy for the respective area of the business.
• Partner with various stakeholders in sales, client services, product management, and investment management to align marketing team's objectives to cross-functional priorities and execute marketing plans.
• Approves marketing budgets.
• Mentors and coaches crew to ensure they develop and maintain a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
• Leads specialists and managers provides insight on best practices and assists team with obstacles.
• Ensures the team meets tactical and strategic objectives and overall business strategy.
• Drives effective cost analyses and cost-effective solutions as part of the marketing decision process.
• Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood.
• Monitors marketing activity progress and results and submits regular status reports to management and internal and external stakeholders.
• Drives the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs.
• Proactively identify opportunities to improve positioning of topics critical to the business area.
• Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable.
• Leverages these measures to regularly share updates on the status of marketing efforts.
• Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.
• Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Participates in special projects and performs other duties as assigned.

Skills

Marketing leadership

Strategy development

Stakeholder management

Budget management

Data analytics

Education

Undergraduate degree in Marketing

Graduate degree preferred

Job description

This is a great opportunity for an experienced marketing leader to join Vanguard’s Workplace Solutions marketing team, leading both people and strategy while influencing an important part of the participant experience. The team focuses on engaging participants (new employees and term-deferred employees) through relevant marketing education and solutions designed to deepen engagement, drive revenue and support retention. You’ll lead and develop a team while partnering across the business to shape strategy, use data to measure impact, and identify opportunities to improve the participant journey.

Responsibilities:

• Hires, evaluates, and supervises crew.
• Provides guidance and training as necessary to develop crew.
• Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
• Leads marketing strategy for the respective area of the business.
• Partner with various stakeholders in sales, client services, product management, and investment management to align marketing team's objectives to cross-functional priorities and execute marketing plans.
• Approves marketing budgets.
• Mentors and coaches crew to ensure they develop and maintain a broad knowledge and awareness of marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
• Leads specialists and managers provides insight on best practices and assists team with obstacles.
• Ensures the team meets tactical and strategic objectives and overall business strategy.
• Drives effective cost analyses and cost-effective solutions as part of the marketing decision process.
• Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood.
• Monitors marketing activity progress and results and submits regular status reports to management and internal and external stakeholders.
• Drives the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs.
• Proactively identify opportunities to improve positioning of topics critical to the business area.
• Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable.
• Leverages these measures to regularly share updates on the status of marketing efforts.
• Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans.
• Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Participates in special projects and performs other duties as assigned.

Qualifications:

• Minimum eight years’ related work experience, three years’ of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required.
• Graduate degree preferred.
• Marketing experience within Workplace/Retirement industry is preferred.
• People leadership experience is preferred.
• Sponsorship Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.