Senior Product Marketer - Workplace Financial Wellness

The Vanguard Group; Malvern (Chester County); Hybrid; USD 140.000 - 190.000; Vollzeit

Zusammenfassung

The Vanguard Group in Malvern, PA seeks a Senior Product Marketing Manager to lead marketing strategy, positioning, and go-to-market execution for Vanguard's Workplace Financial Well-Being offerings. This role shapes the long-term marketing vision for how Vanguard articulates value to sponsors, consultants, and participants across the workplace ecosystem.

As a strategic leader, you will partner with Product, Sales, Analytics, and Digital teams to accelerate client retention, engagement,

Qualifikationen

• Minimum eight years related work experience, including five years of marketing experience.
• Experience developing and executing marketing strategies that drive engagement, adoption, retention, and growth within B2B and/or B2B2C environments.
• Strong communication and stakeholder management skills with the ability to influence cross-functional partners and senior leaders.
• Undergraduate degree in Marketing, Business, Communications, or equivalent experience required.

Aufgaben

• Lead development and execution of multi-year marketing strategies that position Vanguard's Financial Well-Being and Participant Financial Success offerings as key drivers of sponsor and participant outcomes.
• Translate business objectives, market opportunities, and client needs into actionable marketing strategies, annual plans, and measurable objectives.
• Define and evolve audience-specific positioning, value propositions, messaging frameworks, and value stories across plan sponsor, consultant, and participant audiences.
• Develop a deep understanding of audience needs, preferences, motivations, and decision-making dynamics to inform marketing investments and strategy.
• Develop audience segmentation frameworks, journey strategies, and marketing plans that address the unique needs of plan sponsors, consultants, and key buying committees across the workplace ecosystem.

Kenntnisse

Marketing leadership

Stakeholder management

Communication

Strategic thinking

Ausbildung

Undergraduate degree

Jobbeschreibung

The Vanguard Group in Malvern, PA seeks a Senior Product Marketing Manager to lead marketing strategy, positioning, and go-to-market execution for Vanguard's Workplace Financial Well-Being offerings. This role shapes the long-term marketing vision for how Vanguard articulates value to sponsors, consultants, and participants across the workplace ecosystem.

As a strategic leader, you will partner with Product, Sales, Analytics, and Digital teams to accelerate client retention, engagement,