Senior Enterprise Marketing & Client Experience Lead

Archer; Malvern (Chester County); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Vanguard is building a dedicated Enterprise Client Marketing team focused on deepening relationships with top institutional clients. The Senior Marketing Manager will translate enterprise priorities into compelling client engagement programs and measurable business impact.

You will work across sales, marketing, and leadership teams to shape executive engagement strategies, thought leadership, and marquee client experiences that resonate with C-suite audiences.

Qualifications

• Minimum eight years related work experience, three years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
• Deep understanding of asset management, investment solutions, client segments, and enterprise‑level clients. Experience in FAS or Workplace Solutions preferred.
• Demonstrated experience developing and executing integrated marketing strategies and client engagement programs.
• Experience developing thought leadership that translates complex market, investment, or business topics into compelling narratives.
• Ability to plan and execute executive forums, client councils, premium hospitality programs, or other high‑impact client experiences.
• Ability to partner with senior leaders across sales, investments, marketing, communications, legal, compliance, analytics, and operations.

Responsibilities

• Develop and execute integrated marketing and communication strategies to strengthen relationships with priority enterprise clients and senior decision-makers.
• Partner with Enterprise Client leadership and divisional stakeholders to align engagement strategies and deliver coordinated client experiences.
• Plan and execute high-impact client experiences, including executive forums, client councils, hospitality programs, and regional events.
• Develop thought leadership and content strategies tailored to enterprise clients.
• Shape value proposition and executive messaging, briefing materials, and client communications.

Skills

Strategic marketing

Client engagement

Executive communications

Cross-functional leadership

Thought leadership

Content strategy

Event planning

Stakeholder management

Marketing analytics

Asset management

Education

Bachelors in Marketing

Graduate degree preferred

Tools

CRM software

Content management system

Analytics platforms

Job description

Vanguard is building a dedicated Enterprise Client Marketing team focused on deepening relationships with top institutional clients. The Senior Marketing Manager will translate enterprise priorities into compelling client engagement programs and measurable business impact.

You will work across sales, marketing, and leadership teams to shape executive engagement strategies, thought leadership, and marquee client experiences that resonate with C-suite audiences.