Hybrid SEM Specialist — Data-Driven Paid Search

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 55,000 - 65,000; Full time

Job summary

AbelsonTaylor Group is seeking a SEM Specialist to develop, execute, and manage paid search programs across Google and Bing to boost brand visibility. You’ll collaborate with creative and MI teams, optimize ads and keywords, and track performance against KPIs in a hybrid Chicago office.

The role requires 1–3 years of data-driven digital marketing experience and strong analytical skills. Compensation ranges from $55,000 to $65,000 with a potential adjustment based on qualifications.

Qualifications

• 1–3 years of data-driven digital marketing experience.
• Ability to multitask with high attention to detail.
• Ability to create analyses explaining what happened, why, and what to do next.
• Works well independently and in a team.
• Curiosity and initiative; strong problem-solving mindset.

Responsibilities

• Manage day-to-day execution and optimization of all assigned paid SEM programs.
• Bid, negotiate, and purchase paid search ads.
• Create, develop and analyze ad copy in line with search engine best practices.
• Create, develop and analyze ad extensions per best practices.
• Conduct keyword research and develop KW lists for optimization.
• Set up new paid SEM accounts including billing and asset trafficking.
• Provide KPI reporting, measurement, and analysis (spend tracking).
• Participate in media planning to identify target audiences and craft campaigns.
• Ensure KPI targets and budgets are met; track costs and ROI.
• Monitor budgets, spend pacing and billing across clients.

Skills

Independent judgment

Multitask

Quantitative analysis

Team player

Curiosity

Initiative

Out-of-the-box thinking

Data-driven marketing

Tools

Google Ads

Microsoft Ads (Bing)

Job description

AbelsonTaylor Group is seeking a SEM Specialist to develop, execute, and manage paid search programs across Google and Bing to boost brand visibility. You’ll collaborate with creative and MI teams, optimize ads and keywords, and track performance against KPIs in a hybrid Chicago office.

The role requires 1–3 years of data-driven digital marketing experience and strong analytical skills. Compensation ranges from $55,000 to $65,000 with a potential adjustment based on qualifications.