SEM Specialist

AbelsonTaylor Group; Chicago (IL); Hybrid; USD 55.000 - 65.000; Vollzeit

Zusammenfassung

AbelsonTaylor Group is seeking a SEM Specialist to develop, execute, and manage paid search programs across Google and Bing to boost brand visibility. You’ll collaborate with creative and MI teams, optimize ads and keywords, and track performance against KPIs in a hybrid Chicago office.

The role requires 1–3 years of data-driven digital marketing experience and strong analytical skills. Compensation ranges from $55,000 to $65,000 with a potential adjustment based on qualifications.

Qualifikationen

• 1–3 years of data-driven digital marketing experience.
• Ability to multitask with high attention to detail.
• Ability to create analyses explaining what happened, why, and what to do next.
• Works well independently and in a team.
• Curiosity and initiative; strong problem-solving mindset.

Aufgaben

• Manage day-to-day execution and optimization of all assigned paid SEM programs.
• Bid, negotiate, and purchase paid search ads.
• Create, develop and analyze ad copy in line with search engine best practices.
• Create, develop and analyze ad extensions per best practices.
• Conduct keyword research and develop KW lists for optimization.
• Set up new paid SEM accounts including billing and asset trafficking.
• Provide KPI reporting, measurement, and analysis (spend tracking).
• Participate in media planning to identify target audiences and craft campaigns.
• Ensure KPI targets and budgets are met; track costs and ROI.
• Monitor budgets, spend pacing and billing across clients.

Kenntnisse

Independent judgment

Multitask

Quantitative analysis

Team player

Curiosity

Initiative

Out-of-the-box thinking

Data-driven marketing

Tools

Google Ads

Microsoft Ads (Bing)

Jobbeschreibung

Summary

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

We are seeking a SEM Specialist to join our team. The SEM Specialist is primarily responsible for developing, executing and managing paid search engine marketing (SEM) programs (i.e., Google, MSFT/Bing, etc.) to assist ad campaigns by increasing brand visibility on a variety of platforms. Working closely with the copyright and creative teams, the SEM Specialist will exercise judgment with anticipating needs and bid on ad space.

What You’ll Do

• Manage the day-to-day execution and optimization of all assigned client paid SEM programs
• Bid, negotiate and/or purchase paid search ads
• Create, develop and analyze ad copy in-line with search engine best practices (i.e., Responsive Search Ads, etc.)
• Create, develop and analyze ad extensions in-line with search engine best practices (i.e., Sitelinks, Callouts, etc.)
• Conduct keyword research and KW list development (and subsequent keyword optimizations)to increase visibility and optimization
• New paid SEM account setup within primary search engines (including billing setup and KW/Ad asset trafficking w/in search engine “Ad Editor” tools)
• Paid SEM KPI reporting, measurement, and analysis (including daily spend tracking/pacing)
• Participate in media planning (to identify target audiences and craft creative and effective campaigns)
• Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI
• Monitor paid SEM budgets, spend pacing and billing across multiple clients and campaigns
• Recommend optimization and budget strategies according to the best performing KWs, creatives, audiences, placements, etc.
• Execute internal Media team RFPs and forecasting requests
• Alongside the Marketing Intelligence (MI) team, contribute to building and analyzing reports on campaign success, performance summary and narrative
• Contribute to drafting educational documents, POVs, best practices and innovative media team solutions

What Makes You A Fit

• Ability to exercise good independent judgment
• Ability to multitask & complete tasks efficiently, with high attention to detail
• Ability to create analyses that explain ‘what happened’, ‘why it happened’ and ‘what should be done’
• Works well independently and as part of a team
• Curious and inquisitive
• Showcases initiative
• Possesses quantitative analysis skills
• Must be a kind human with a great sense of humor
• Ability to think outside the box and challenge the ‘status quo’ – always willing to offer unique solutions in order to get the job done
• Demonstrate a desire for thought leadership through continuous research
• 1-3 years data-driven digital marketing experience

Compensation Range: $55,000 - $65,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health,wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.

This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.

We are an E-Verify employer

https://www.abelsontaylorgroup.com/pdfs/IER_RightToWorkPoster_Eng_Es.pdf
https://www.abelsontaylorgroup.com/pdfs/E-Verify_Participation_Poster_Eng_Es.pdf