Hybrid SDR for Media & Sports Tech

Reuters; New York (NY); Hybrid; USD 117,000 - 217,000; Full time

Job summary

Reuters Imagen is seeking a Sales Development Representative to own the top of the funnel in a defined territory in the United States. You will identify target accounts, conduct discovery conversations, and qualify opportunities to hand off to Commercial Specialists and Account Managers.

The role requires strong outbound prospecting skills, fluent English, and the ability to work in a hybrid environment with collaboration across time zones.

Qualifications

• Experience in a sales development, business development, or outbound sales role.
• Strong discovery and qualification skills: identify genuine opportunity, map decision-making structure, and brief a handoff accurately.
• Demonstrable ability to build pipeline through outbound prospecting and convert cold or warm outreach into qualified conversations.

Responsibilities

• Identify and research target accounts within your territory using industry knowledge, event signals, CRM data, and market signals.
• Build and maintain an outbound pipeline through multi-channel prospecting: personalized outreach, LinkedIn, events, and inbound follow-up.
• Develop territory plans prioritizing target segments, accounts, and buying triggers relevant to the Imagen platform and Reuters AI ecosystem.
• Track and manage prospecting activity and pipeline status accurately in Salesforce.
• Conduct initial discovery conversations to understand prospect workflow, content challenges, technology stack, and decision-making structure.
• Articulate the Imagen value proposition to buyer personas from operations and IT to commercial and executive stakeholders.
• Handle early-stage objections and questions, and know when to bring in a Solutions Architect or Account Manager.

Job description

Reuters Imagen is seeking a Sales Development Representative to own the top of the funnel in a defined territory in the United States. You will identify target accounts, conduct discovery conversations, and qualify opportunities to hand off to Commercial Specialists and Account Managers.

The role requires strong outbound prospecting skills, fluent English, and the ability to work in a hybrid environment with collaboration across time zones.