Implementation Marketing Manager – Hybrid, Relocation

GSK; Durham (NC); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Relocation package

Job summary

ViiV Healthcare, a global specialty HIV company, seeks a creative marketer to educate field teams and enhance patient access programs. Based in Durham, NC, this hybrid role supports education, materials development, and digital strategy for specialty products.

The role emphasizes collaboration across Brand Marketing, Market Access, and Payer teams, with an eye toward measured impact and compliant communications. Domestic relocation may be considered.

Qualifications

• Bachelor’s degree & 6+ years of pharma commercial experience.
• Experience working with a specialty product.
• Project management skills and experience.
• Marketing experience including the copy approval process or MLR.
• Digital Marketing experience.

Responsibilities

• Collaborate with Brand Marketing, Field Reimbursement Team, Market Access, Payer Marketing, Patient Access and Affordability Team and other internal stakeholders on provider/patient experience and implementation marketing strategy.
• Develop implementation marketing materials, including the ViiVConnect website and digital media, to increase customer awareness/education of acquisition of our specialty products and patient access programs to enhance the provider and patient experience.
• Effectively manage agency relationships, ensuring all projects are delivered on time and within budget, including a comprehensive resource plan.
• Project manage activities including progress meetings, reports, steering groups, and workstreams.
• Support the organization and management of projects that enter the copy approval process, including prioritization of projects and project schedules across teams, working with agency partners and ViiV internal stakeholders.
• Ensure progress and impact achieved are measured and communicated.
• Collaborate with the training team and educate field teams on materials and programs developed.

Skills

Digital Marketing

Campaign Planning

Omnichannel Marketing

Market Access

Payer Marketing

Brand Marketing

Communication

Education

Bachelor’s degree

Job description

ViiV Healthcare, a global specialty HIV company, seeks a creative marketer to educate field teams and enhance patient access programs. Based in Durham, NC, this hybrid role supports education, materials development, and digital strategy for specialty products.

The role emphasizes collaboration across Brand Marketing, Market Access, and Payer teams, with an eye toward measured impact and compliant communications. Domestic relocation may be considered.