Hybrid Performance Measurement Leader - Ads Growth

Yahoo Holdings Inc.; New York (NY); Hybrid; USD 91,000 - 189,000; Full time

Job summary

Yahoo Holdings Inc. seeks a Performance Measurement Lead to guide advanced measurement initiatives supporting its direct sales force. You will build scalable measurement solutions and collaborate with Yahoo Ads sellers and clients to drive adoption and revenue growth.

You translate complex data into executive-ready insights, develop case studies, and partner with Sales, Product, and Data Science to continuously improve measurement efficacy.

Qualifications

• 8+ years of experience in digital advertising measurement or attribution analytics.
• 4+ years of client-facing experience with executive stakeholders.
• Strong understanding of privacy, signal loss, and modern measurement approaches.
• Experience leveraging generative AI platforms to accelerate data synthesis and enablement workflows.
• Proven ability to translate data insights into GTM narratives and recommendations.

Responsibilities

• Develop and maintain a menu of custom measurement solutions (incrementality, lift, MTA, optimization) aligned to client KPIs.
• Translate analytics into strategic media optimization recommendations (bid, budget, audience, creative, channel mix).
• Integrate enterprise AI tools into measurement workflows to accelerate analysis and case studies.
• Identify AI-driven efficiencies in reporting, deck generation, and sales enablement.
• Collaborate with Sales, Product, Data Science, and GTM teams to drive adoption of advanced measurement.

Skills

Digital advertising measurement

Client-facing leadership

Executive storytelling

Generative AI tools

Cross-functional collaboration

Project management

Tools

SQL

Tableau

Looker

Job description

Yahoo Holdings Inc. seeks a Performance Measurement Lead to guide advanced measurement initiatives supporting its direct sales force. You will build scalable measurement solutions and collaborate with Yahoo Ads sellers and clients to drive adoption and revenue growth.

You translate complex data into executive-ready insights, develop case studies, and partner with Sales, Product, and Data Science to continuously improve measurement efficacy.