Senior Performance Measurement & Revenue Enablement Lead

Yahoo Holdings Inc. in; Reston (VA); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo is seeking a Performance Measurement Lead to join our team in Reston, VA, driving advanced measurement adoption for Yahoo Ads with direct sales alignment. You will translate analytics into actionable media optimization strategies, collaborate with cross-functional teams, and scale AI-enabled measurement workflows to accelerate client value.

You will influence executive stakeholders, craft GTM narratives, and develop case studies to support Yahoo Ads’ suite of products while working within

Qualifications

• 8+ years in digital advertising measurement, performance analytics, or attribution modeling.
• 4+ years of client-facing experience with executive-level influence.
• Deep knowledge of privacy/signal-loss ecosystems.
• Ability to synthesize large datasets into executive visuals and GTM narratives.
• Experience using generative AI platforms to accelerate data synthesis.
• Proven project management across multi-stakeholder initiatives.

Responsibilities

• Develop and maintain a research menu of measurement solutions tailored to client objectives and KPIs.
• Translate analyses into strategic media optimization recommendations grounded in incremental ROAS, CPA, and outcomes.
• Integrate enterprise AI tools into measurement workflows to analyze signals and produce case studies.
• Identify and implement AI-driven efficiencies across reporting, deck generation, and sales enablement.
• Develop and manage relationships with external research providers for client objectives.
• Partner with Sales, Product, Data Science, and GTM teams to champion adoption.
• Iterate on research efficacy based on field feedback and best practices.
• Analyze datasets and distill findings into actionable insights with visuals and case studies.

Skills

Client-facing experience

Executive stakeholder influence

Digital advertising measurement

Data visualization

Generative AI tools

Project management

SQL

Tableau

Tools

Tableau

Looker

AI tools (Claude)

Job description

Yahoo is seeking a Performance Measurement Lead to join our team in Reston, VA, driving advanced measurement adoption for Yahoo Ads with direct sales alignment. You will translate analytics into actionable media optimization strategies, collaborate with cross-functional teams, and scale AI-enabled measurement workflows to accelerate client value.

You will influence executive stakeholders, craft GTM narratives, and develop case studies to support Yahoo Ads’ suite of products while working within