Senior Performance Measurement Lead — AI + Growth

Yahoo Holdings Inc.; Nashville (TN); Hybrid; USD 91,000 - 189,000; Full time

Job summary

Yahoo Holdings Inc. is seeking a Performance Measurement Lead to support the direct sales force and drive revenue growth through advanced measurement solutions.

You will develop an enterprise research menu, translate analytics into media optimization recommendations, and integrate AI tools to accelerate insights and case studies. You will partner with Sales Leadership, Product, Data Science, and GTM teams to champion adoption, monitor effectiveness, and produce executive-ready narratives across

Qualifications

• 8+ years of experience in digital advertising measurement or related analytics.
• 4+ years of client-facing experience with executive stakeholders.
• Knowledge of privacy signals, deprecation, and clean rooms.
• Experience using generative AI to accelerate data synthesis and enablement.
• Strong project management across multi-stakeholder initiatives.

Responsibilities

• Develop and maintain a research menu of custom measurement solutions.
• Translate analytical findings into strategic media optimization recommendations.
• Integrate AI tools into measurement workflows to analyze signals and craft narratives.
• Identify automated efficiencies for reporting and sales enablement.
• Manage relationships with external research providers and ensure integration.
• Partner with Sales Leadership, Product, Data Science, and GTM to drive adoption.
• Iterate on research efficacy based on field feedback and best practices.
• Distill diverse data into actionable insights and compelling visuals.

Skills

Digital advertising measurement

Client-facing experience

Generative AI tools

Project management

Tools

SQL

Tableau

Looker

DSP/SSP reporting

Job description

Yahoo Holdings Inc. is seeking a Performance Measurement Lead to support the direct sales force and drive revenue growth through advanced measurement solutions.

You will develop an enterprise research menu, translate analytics into media optimization recommendations, and integrate AI tools to accelerate insights and case studies. You will partner with Sales Leadership, Product, Data Science, and GTM teams to champion adoption, monitor effectiveness, and produce executive-ready narratives across