Hybrid Senior Performance Measurement Lead - Ads Growth

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 91,000 - 189,000; Full time

Job summary

Yahoo Holdings Inc. is seeking a Performance Measurement Lead in Reston, VA to advance advanced measurement adoption for Yahoo Ads with direct sales support. You will translate analytics into strategic optimization recommendations and work with cross-functional teams to scale capabilities.

The role emphasizes deep experience in measurement, client-facing leadership, and the use of AI tools to accelerate data synthesis and enablement across the sales org.

Qualifications

• 8+ years in digital advertising measurement, analytics or attribution.
• 4+ years client-facing with executive-level influence.
• Deep knowledge of privacy, signal-loss, modeling and AI tools.

Responsibilities

• Develop and maintain a menu of measurement solutions (incrementality, MTA, etc.).
• Translate findings into strategic media optimization recommendations grounded in ROAS and CPA.
• Integrate AI tools into measurement workflows to support case studies and narratives.
• Automate reporting and sales enablement to scale workflow efficiency.
• Manage relationships with external research providers to support client objectives.
• Partner with Sales, Product, Data Science, and GTM to promote adoption.
• Iterate on research efficacy based on field feedback.
• Analyze diverse datasets and communicate insights via visuals and decks.

Skills

Digital advertising measurement

Client-facing communication

Executive-level influence

Data visualization

Cross-functional collaboration

AI-enabled analytics

Tools

SQL

Tableau

Looker

Job description

Yahoo Holdings Inc. is seeking a Performance Measurement Lead in Reston, VA to advance advanced measurement adoption for Yahoo Ads with direct sales support. You will translate analytics into strategic optimization recommendations and work with cross-functional teams to scale capabilities.

The role emphasizes deep experience in measurement, client-facing leadership, and the use of AI tools to accelerate data synthesis and enablement across the sales org.