Ad Measurement Lead — AI-Driven Analytics & GTM

Yahoo Holdings Inc.; Richardson (TX); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Flexible hybrid work

Job summary

Yahoo Holdings Inc. in Richardson, TX seeks a Performance Measurement Lead to support the direct sales force and scale advanced measurement adoption for Yahoo Ads.

You will translate analytics into optimization recommendations and collaborate with Sales, Product, Data Science, and GTM teams to deliver strategic narratives and client-focused case studies. With 8+ years in digital advertising measurement, you will leverage AI tools to accelerate data synthesis, automate reporting, and drive

Qualifications

• 8+ years of experience in digital advertising measurement, performance marketing analytics, or attribution modeling (e.g., Incrementality testing, MMM, MTA, and aggregated measurement).
• 4+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers
• Deep knowledge of the modern privacy and signal-loss ecosystem (e.g., third-party cookie deprecation, privacy sandboxes, consent frameworks, clean rooms, and modeled data solutions).
• Demonstrated ability to synthesize diverse, high-volume datasets into clear, executive-ready visualizations and strategic GTM narratives.
• Demonstrated experience utilizing generative AI platforms (e.g., Claude, NotebookLM, Gemini) to accelerate data synthesis, streamline deck preparation, or build automated enablement workflows.
• Proven project management track record directing multi-stakeholder initiatives across technical and business functions.

Responsibilities

• Develop and maintain a comprehensive research menu of custom measurement solutions-including incrementality, conversion lift, multi-touch attribution (MTA), and in-flight optimization-tailored to client objectives and business KPIs.
• Translate analytical findings into strategic media optimization recommendations (bid, budget, audience, creative, and channel mix) grounded in incremental ROAS, CPA, and business outcomes.
• Integrate enterprise AI tools into measurement workflows to rapidly analyze disparate performance signals, generate client vertical narratives, and produce initial case study drafts.
• Identify and implement automated, AI-driven efficiencies across repetitive reporting, deck generation, and sales enablement requests to scale team bandwidth.
• Develop and manage relationships with external research providers to ensure seamless execution and integration of solutions that support client objectives.
• Partner cross-functionally with Sales Leadership, Product, Data Science, and GTM teams to champion advanced measurement adoption and educate internal teams.
• Continuously monitor and iterate on research efficacy, translating feedback from the field into repeatable measurement best practices.
• Analyze diverse datasets & distill findings into actionable insights; communicate results via compelling visuals, presentations, and case studies

Skills

Digital advertising

Performance analytics

Attribution modeling

Client-facing

Generative AI

Project management

Tools

SQL

Tableau

Looker

DSP/SSP reporting

Job description

Yahoo Holdings Inc. in Richardson, TX seeks a Performance Measurement Lead to support the direct sales force and scale advanced measurement adoption for Yahoo Ads.

You will translate analytics into optimization recommendations and collaborate with Sales, Product, Data Science, and GTM teams to deliver strategic narratives and client-focused case studies. With 8+ years in digital advertising measurement, you will leverage AI tools to accelerate data synthesis, automate reporting, and drive